WHY NOW

A year ago, getting customers from Google meant ranking blue links. Now? Google answers the question on the results page. That means: • fewer clicks • fewer leads • and a new “winner-takes-the-answer” dynamic Whether you like it or not, your customers are learning a new behavior: They aren’t searching. They’re asking. And the platforms are deciding which sources to trust. If you’re in a YMYL category (health, legal, finance, education), this shift hits even harder — because trust signals are no longer “nice to have.” They’re becoming table stakes. This course shows you how to adapt - with clarity, not hype.

This Is For You If

✅ You run or market a real business ✅ You rely on inbound demand, leads, or purchases ✅ You want to understand how AI search impacts growth ✅ You are willing to do the work, not just consume content This is especially relevant if you’re a: • local service business • medical/health brand • legal firm • financial services provider • education/training company • any “high-trust” business category

What You'll Learn

• The New Game: why Google is shifting from links to answers • How AI Search Chooses Winners: what gets cited and why • The “Money Question Map”: how to find questions that create revenue • Trust & Authority: what your site must show to be considered credible • Knowledge Gain: how to stand out when AI has “seen everything” • Execution Paths: how to actually implement (without stalling for months) And you won’t just “learn” it — you’ll do simple exercises that create real outputs for your business.

Complete the Course. Unlock the Reward.

If you complete the course, you’ll be invited to request a Custom AI Search Playbook, built specifically for your business. This Playbook is normally valued at $5,000. It shows: • How AI search currently views your business • Where opportunities and gaps exist • What to change to improve visibility and results • A clear execution roadmap Why we made it a reward: Because finishing matters. Most people consume 20% of a course and stop. This is designed to guide you through to completion and provide you with something tangible at the end.

Why This is Different

Most “AI marketing” content right now is one of two things: • Hype: vague predictions, buzzwords, no plan • Old SEO: recycled tactics that assume Google is still a search engine This course starts with one core truth: Google is becoming a knowledge engine. So the method must change. We teach the new framework in plain language, with outputs you can create manually — and without requiring you to be an SEO expert.

IMPORTANT

The AI Search Playbook is only created for people who: • Complete the full course • Submit the request form • Book and attend the review call • Requests are reviewed manually. • Not every submission is approved.

What Happens After You Enroll

• You get immediate access to the course • You complete the lessons (recommended within 7 days) • You submit the Playbook request form • You book a call to review your custom AI Search Playbook

What Happens After The Course

At the end, you’ll have a choice: • implement yourself with the clarity you gained • have your team execute it • or choose a supported execution path Inside the course (Module 6), we explain the options available if you want help executing, including Guided Self-Serve and Done-For-You. But this page is about the training. Your first win is understanding the new game and knowing what to do next.

FAQs

Q: Is this only for big companies? No. This is built for local SMB and service businesses, and it also applies to bigger brands. The principles are the same — clarity, trust, consistency. Q: I’m not an SEO person. Will I understand it? Yes. This course is built for mixed levels. You’ll learn the model in plain language, then complete simple exercises that produce real outputs. Q: How long does it take? Designed to be completed quickly. The exercises are short and the modules are focused. Q: Will this work in YMYL categories like legal/health/finance? Yes — and it’s often more important there because trust signals are a core requirement for visibility. Q: Does this replace an agency? It can — but the point is you’ll finally understand what matters and what doesn’t. You’ll be able to spot bad work instantly and know the right priorities. Q: Do I need new tools? No. This course teaches the framework and manual execution steps first.

Get the clarity (and the playbook) to win AI Search.

Enroll in the FOMO.ai - How To Win With AI Search (SEO, AEO) Course