Proven Launch Strategies

Discover techniques for finding the right products to launch and determining product-market fit.

Buzz-Worthy Marketing

Learn tips for creating marketing materials that generate excitement and engage your audience.

Flawless Launch Execution

Get a detailed blueprint for executing a flawless product introduction and maintaining momentum post-launch.

About the Course

Unlock the secrets to successful product launches with the FOMO.ai Product Launch School. This ebook and accompanying resources provide step-by-step guidance on creating the perfect launch plan, from product development to post-launch tactics. Whether you're new to product launches or looking to refine your skills, this guide will equip you with the tools to confidently navigate online product launches and drive business growth.

About the Creator

Hi, I'm Dax.  I wake up every day to make artificial intelligence useful, not just noisy.  After two decades at the front lines of programmatic ads (co-founder, Chango → acquired for $122 M) and mar-tech product leadership (Chief Product Officer, Rubicon Project; Global Media VP, iCrossing/Hearst), I saw the same pattern repeating with generative AI: huge promise, even bigger confusion. So we built FOMO.ai to give companies something better than another “tool” — an AI marketing team partnered with our Human Marketing Team. This AI + Human approach is loved by brands like Noom, Minted, PetMeds, and many smaller B2B & B2B brands. We created this course to help you improve your marketing and AI skills.

Course Curriculum

11 Chapters · 17 Lessons

  1. 1

    Introduction to Product Launching

    1. (Included in full purchase)

      Understanding Product Launch Fundamentals

    2. (Included in full purchase)

      Defining Your Goals

  2. 2

    Market Research and Product Fit

    1. (Included in full purchase)

      Why A Product Launch Works So Well

    2. (Included in full purchase)

      Testing Product-Market Fit

  3. 3

    Creating Pre-Launch Buzz

    1. (Included in full purchase)

      How to Construct the Perfect Launch Plan

    2. (Included in full purchase)

      Utilizing Social Media and Influencers

  4. 4

    Executing the Launch

    1. (Included in full purchase)

      Finding Out What Type of Products to Launch Online

    2. (Included in full purchase)

      Timing Your Launch for Impact

  5. 5

    Determine the Market Need for the Product

    1. (Included in full purchase)

      Product Market Fit

  6. 6

    Get Your Marketing Material Ready

    1. (Included in full purchase)

      Essential Marketing Tools for Success

  7. 7

    Building The Buzz and Pre-Launch

    1. (Included in full purchase)

      Teaser Campaigns: Sparking Interest Before Launch

  8. 8

    Launch Process Explained

    1. (Included in full purchase)

      Strategic Launch Types and Timing Considerations

  9. 9

    Post-Launch Success Strategies

    1. (Included in full purchase)

      Maintaining Momentum After Launch

    2. (Included in full purchase)

      Monitoring Performance Metrics

  10. 10

    Conclusion

    1. (Included in full purchase)

      Prioritizing Customer Experience Post-Launch

  11. 11

    Bonus Course Materials

    1. (Included in full purchase)

      Product Launch Mastery - Book

    2. (Included in full purchase)

      Product Launch Mastery - Checklist

What People Are Saying

Read what our students have to say about their experience with the FOMO.ai Product Launch School

”
We scaled very quickly with FOMO.ai and generate sales every day from the content we post."
Angela Caltagirone

CDMO @ PB5star

”
Getting started was very easy, and their playbook made it clear what they were going to do and why.
Sarah Lockwood

Founder @HiveCast

Ready to Transform Your Product Launch Strategy?

Enroll now and gain access to proven strategies for successful product launches.

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