Step-by-Step Split Testing

Learn to set up split tests for various marketing elements and optimize campaigns

Data-Driven Decisions

Discover how to analyze test results and apply them to improve conversions

Optimization Techniques

Explore testing different elements like headlines, images, and calls to action for maximum impact

About the Course

This video course offers a 4-part training series on split testing, helping you improve conversions and optimize your marketing efforts. By learning A/B testing techniques, you'll identify the best-performing variations to boost conversions and run successful campaigns. Dive into step-by-step instructions, data analysis, and best practices for continuous improvement.

Meet Your Instructor

Hi, I'm Dax. I wake up every day to make artificial intelligence useful, not just noisy.   After two decades at the front lines of programmatic ads (co-founder, Chango → acquired for $122 M) and mar-tech product leadership (Chief Product Officer, Rubicon Project; Global Media VP, iCrossing/Hearst), I saw the same pattern repeating with generative AI: huge promise, even bigger confusion. So we built FOMO.ai to give companies something better than another “tool” — an AI marketing team partnered with our Human Marketing Team. This AI + Human approach is loved by brands like Noom, Minted, PetMeds, and many smaller B2B & B2B brands.   We created this course to help you improve your marketing and AI skills.

Course Curriculum

4 Chapters · 6 Lessons

  1. 1

    Introduction to Split Testing

    1. (Included in full purchase)

      What is Split Testing?

    2. (Included in full purchase)

      Setting Objectives for Testing

  2. 2

    Common Elements

    1. (Included in full purchase)

      Common Elements

  3. 3

    Test Variations

    1. (Included in full purchase)

      Interpreting Data from Your Tests

    2. (Included in full purchase)

      Identifying Winning Variations

  4. 4

    Analyzing Results

    1. (Included in full purchase)

      Analyzing Results

What People Are Saying

Discover how this course is transforming marketing strategies and boosting conversions

”
We scaled very quickly with FOMO.ai and generate sales every day from the content we post."
Angela Caltagirone

CDMO @ PB5star

”
Getting started was very easy, and their playbook made it clear what they were going to do and why.
Sarah Lockwood

Founder @HiveCast

Ready to Boost Your Conversions?

Enroll now to unlock the secrets of split testing and elevate your marketing performance

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