Discount Strategy Essentials

Learn how to plan promotions that grow sales without hurting your brand.

Cost and Impact Analysis

Understand the real costs of discounts and how to protect profit.

Strategic Goal Alignment

Connect each promotion to a clear business goal.

About the Course

Equip your customers with a guide that empowers them to use discounts the smart way. Whether they’re running their first promotion or improving their current system, this guide offers practical strategies for long-term success.

Meet Your Instructor, The Discount Strategy Expert

Hi, I'm Dax. I wake up every day to make artificial intelligence useful, not just noisy. After two decades at the front lines of programmatic ads (co-founder, Chango → acquired for $122 M) and mar-tech product leadership (Chief Product Officer, Rubicon Project; Global Media VP, iCrossing/Hearst), I saw the same pattern repeating with generative AI: huge promise, even bigger confusion. So we built FOMO.ai to give companies something better than another “tool” — an AI marketing team partnered with our Human Marketing Team. This AI + Human approach is loved by brands like Noom, Minted, PetMeds, and many smaller B2B & B2B brands. We created this course to help you improve your marketing and AI skills.

Chapter Overview

  1. 1

    The Strategic Discount Planning Framework

    1. (Included in full purchase)

What People Are Saying

Testimonials build trust — fast. Discover how this guide is transforming discount strategies and helping businesses thrive.

We scaled very quickly with FOMO.ai and generate sales every day from the content we post.
Angela Caltagirone

CDMO @ PB5star

Getting started was very easy, and their playbook made it clear what they were going to do and why.
Sarah Lockwood

Founder @HiveCast

Start Your Journey Today

Empower yourself with the knowledge and tools to enhance your discount strategies. Join now and unlock the potential for increased sales and profit protection!

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